Films have always played a vital role in developing the audience’s ingenuity and imagination. The first of every somewhat unthinkable and unattainable dream was originally conceptualized, captured and seen thru the magic of a Bolex 16mm camera lens namely: the first interplanetary expedition, the pioneering electrical driven vehicles and the affable artificial intelligence and life forms to name a few. Directors Robert Zemeckis and Steven Spielberg were visionaries of the futuristic interpretation of a technologically advanced Utopia seen in “Back to the Future” and “Minority Report”, respectively. Their movies foretell Technology as a precursor of a bright or dark future. Currently, Electronic Commerce is a manifestation of this sort of technology. It just makes life that bloody easy for us homo sapiens.
Experts define this phenomenon as any net business activity transforming internal and external relationships creating value and exploit market opportunities driven by new rules of the connected economy. In a nutshell, E-commerce is just the buying and selling of products and services by businesses and consumers over the internet. This type of business pursuit has exploded in probably almost any corner in the world, from Angola to Zambia; from here to Timbuktu.
In our beloved country, E-commerce has been a quasi frontrunner medium for most commercial transactions not only because it seems hip but primarily for its convenience and accessibility. “It’s the way of the future!” as the eccentric Howard Hughes repeatedly uttered in Aviator. I firmly believe that the pros of using E-commerce outweigh its cons. According to Intel Corporation, the advantages of E-Commerce include better management information, better integration of suppliers and vendors, better channel partnership, lower transaction costs, better market understanding, and expanded geographical coverage.
As proof of its prevalence, business-to-business (B2B) and business-to-consumer (B2C) websites have been sprouting like untamed mushrooms providing all sorts of products and services from online banking and other financial services to shopping and cinema reservations. With the advent of social networks specifically the extremely popular and addictive facebook, online transactions have spread like wild fire. Therefore, the pertinent question is “Must we control it?”
A resounding yes should be the response because the World Wide Web, as its name accentuates, can be accessed by the World through its inhabitants. Public trust and confidence is therefore imbued in that electronic mechanism. Hence this trust must be safely guarded from fraud and the like to preserve the Public’s patronage. The Government must then strengthen and improve its current policies and laws particularly Republic Act 8792 or the E-Commerce Act to prevent the cited anomalies from tainting the activity’s image to its patrons as well as inhibiting its growth in the country.
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